“The two games were a disappointment to EA, the studios that made them were closed, and Pick was shunted to another internal studio instead. A new studio EA had bought to embrace the zeitgeist of the time: Facebook games. Specifically, The Sims Social Facebook game. Pick didn’t care for it at all. “I hated every minute of it,” he says. All day long he’d stare at huge leaderboards showing which in-game pieces of furniture were making the most money. “I felt sick to my stomach working there,” he says. So he left.
This, really, is where the trail on Simon Pick starts to go cold, because it’s the point he turns away from the games industry”