“I have a couple of books out under my name, and this was a very different experience. We got marketing support, which is an unfamiliar feeling for me. Her media team put together appearances on Good Morning America and the Today show, that kind of stuff. So that was cool in one sense and I guess dispiriting in another because it’s, like, how do beginner writers ever get that sort of coverage?”
https://www.vulture.com/article/celebrity-novels-ghostwriting.html