“Warhammer’s gothic ultraviolence was clearly gelling with the studded leather getups of Britain’s burgeoning metal scene. And with Games Workshop embracing what Jones describes as an “entrepreneur spirit” where “anything was possible,” the idea of following up these musical dalliances with a full-blown record label seemed less like pivot than a natural next step.
“We hadn’t got a clue about making a record, or what that involved,” says Jones. “We just thought, Well, how difficult can it be?”
https://www.polygon.com/23954679/warhammer-records-oral-history-brian-may-john-blanche-metal-af