“Microsoft has effectively backed itself into a corner from which no escape route is totally desirable. In many ways, the smart thing would be to combine the business models of Sega, which abandoned console development after the failure of Dreamcast and became a third-party games publisher, and Valve, which stopped being a developer and became a digital platform holder with Steam. In effect, it could abandon the Xbox hardware and concentrate on bringing Microsoft exclusives to other platforms while maintaining the Xbox name for a streaming service accessible via PC, phones and smart devices. But that would leave a lot of extremely unhappy Xbox fans”
https://www.theguardian.com/games/2024/feb/07/pushing-buttons-xbox-future-phil-spencer