“the reality is that most people running a company will break whatever rules they are able to get away with breaking. While Ray herself said she has left behind the guideline-violating tactics of her past, choosing instead to do as Google asks and make high-quality websites that will “make the internet a better place,” as she put it, that kind of moral standard can be a lot to ask of someone running a business.
“They want this wholesome thing, and I can understand that. That’d be neat,” said an SEO named Cade Lee. “But that’s maybe in a world where we don’t have money and greed and things, you know?”
https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results