“It is my hypothesis that, back in the 2000s, everybody’s activation energy was a bit lower. More of us were bloggers, back then. Linking felt more natural, somehow. Now, in the 2020s, the algorithms do most of that work.
You must lower your activation energy again.
When a thoughtful reader shares a link, it’s not intrusive. It’s not annoying. You have to imagine the integral: all the readers, all the links. If the World Wide Web has any hope at all — and it might not — this is it”