“Reference multiple conspiracies at the same time. If you only mention one conspiracy, folks have a straightforward path to getting to the truth. But if you mention 3-4 at the same time? Only the true masochistics like myself will even attempt to pull it apart.
Rarely, if ever, state your full accusation. For any single conspiracy, always allude to it. Don’t make a full, comprehensive case that allows someone to see the full picture. Let your audience sit with the uncertainty. You don’t need to win the argument, you only need to sow doubt and fear.
Attack every misstep, no matter how obscure. Sooner or later, your victim will make mistakes. When they do, attack. No matter how small or obscure, blow it up into a major drama. Hype, distort, and magnify”