“The end of the MrBeast era” – Patricia Hernandez (Polygon)
“Fueled by an obsession with the architecture of his own fame, Donaldson’s process now seems him engineer videos that, while potentially entertaining to humans, do not get uploaded unless they clear a bar set by the YouTube algorithm. In a different context, this calculated approach to videos might raise questions about the value and meaning of his art. Except MrBeast’s brand of hustle culture has become a de facto part of YouTube’s dominant aesthetic”