“Don’t give them what they want” – Julian Simpson
“Theoretically, the mysterious “Algorithm” (which is nigh-on worshipped, despite the fact that it’s just a glorified ratings system that attempts to predict the future by looking at the past) can tell us what will be a hit and what won’t.
Hence the industry now spends hundred of millions of dollars on action movies that were apparently written in crayon, starring people called Chris, directed by project managers”
https://developmenthell.substack.com/p/dont-give-them-what-they-want