{"id":335,"date":"2024-03-03T10:41:18","date_gmt":"2024-03-03T10:41:18","guid":{"rendered":"https:\/\/posse.keithlewiskeithlewis.com\/?p=335"},"modified":"2024-03-03T10:41:43","modified_gmt":"2024-03-03T10:41:43","slug":"the-fraught-frenzied-maybe-impossible-race-to-build-a-sustainable-sneaker-oliver-franklin-wells-gq-uk","status":"publish","type":"post","link":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/2024\/03\/03\/the-fraught-frenzied-maybe-impossible-race-to-build-a-sustainable-sneaker-oliver-franklin-wells-gq-uk\/","title":{"rendered":"\u201cThe fraught, frenzied, maybe impossible race to build a sustainable sneaker\u201d &#8211; Oliver Franklin-Wells (GQ UK)"},"content":{"rendered":"\n<p>\u201cmaterials have expanded from the once radical vegan leather to include a whole bowl\u2019s worth of fruit and vegetable-based alternatives, from apple to grape, pineapple, banana, even cactus. You only need to look at the continuing rise of brands like Veja \u2013 whose vegan leather sneakers have become ubiquitous among climate-conscious suburbanites \u2013 to see why bigger brands are worried.<\/p>\n\n\n\n<p>But amid all these competing claims, it can be hard to know which of these new products are actually better for the planet, versus which just sound better. \u201cVegan leather\u201d and \u201cfruit leathers\u201d are just plastics \u2013 for a fact that led the Portuguese government to ban the term in 2022\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gq-magazine.co.uk\/article\/sustainable-zero-carbon-sneakers\">https:\/\/www.gq-magazine.co.uk\/article\/sustainable-zero-carbon-sneakers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cmaterials have expanded from the once radical vegan leather to include a whole bowl\u2019s worth of fruit and vegetable-based alternatives, from apple to grape, pineapple, banana, even cactus. You only need to look at the continuing rise of brands like Veja \u2013 whose vegan leather sneakers have become ubiquitous among climate-conscious suburbanites \u2013 to see&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"webmentions_disabled":false,"footnotes":""},"categories":[15],"tags":[5,3,4],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-links_read","tag-extract","tag-linksread","tag-mastodon"],"_links":{"self":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/comments?post=335"}],"version-history":[{"count":1,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/335\/revisions"}],"predecessor-version":[{"id":336,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/335\/revisions\/336"}],"wp:attachment":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/categories?post=335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/tags?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}