{"id":557,"date":"2024-06-06T19:45:06","date_gmt":"2024-06-06T19:45:06","guid":{"rendered":"https:\/\/posse.keithlewiskeithlewis.com\/?p=557"},"modified":"2024-10-30T20:35:39","modified_gmt":"2024-10-30T20:35:39","slug":"voice-taste-trust-and-scarcity-kyle-chayka-one-thing","status":"publish","type":"post","link":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/2024\/06\/06\/voice-taste-trust-and-scarcity-kyle-chayka-one-thing\/","title":{"rendered":"\u201cVoice, taste, trust and scarcity\u201d &#8211; Kyle Chayka (One Thing)"},"content":{"rendered":"\n<p>\u201cIn the social-media era, websites and article formats became more generic in order to fit in the templates of feeds and search results. I think in the near future we\u2019ll see more differentiated websites and presentations, not in a scroll-y HTML5 way but the sense of new interactions and bespoke interfaces. My experience of the NYT should be very different than the Washington Post, and not just in the sense of two different iPhone apps. Scarcity is value that someone \u2014 consumers and \/ or advertisers \u2014 will pay for\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/onethingnewsletter.substack.com\/p\/voice-taste-trust-scarcity\">https:\/\/onethingnewsletter.substack.com\/p\/voice-taste-trust-scarcity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIn the social-media era, websites and article formats became more generic in order to fit in the templates of feeds and search results. I think in the near future we\u2019ll see more differentiated websites and presentations, not in a scroll-y HTML5 way but the sense of new interactions and bespoke interfaces. My experience of the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"webmentions_disabled":false,"footnotes":""},"categories":[15],"tags":[5,3,4,65],"class_list":["post-557","post","type-post","status-publish","format-standard","hentry","category-links_read","tag-extract","tag-linksread","tag-mastodon","tag-rss_source"],"_links":{"self":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":1,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":558,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/557\/revisions\/558"}],"wp:attachment":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}