{"id":842,"date":"2025-01-18T11:43:34","date_gmt":"2025-01-18T11:43:34","guid":{"rendered":"https:\/\/posse.keithlewiskeithlewis.com\/?p=842"},"modified":"2025-01-18T11:43:34","modified_gmt":"2025-01-18T11:43:34","slug":"judging-a-book-by-its-back-cover-ken-whyte-shush","status":"publish","type":"post","link":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/2025\/01\/18\/judging-a-book-by-its-back-cover-ken-whyte-shush\/","title":{"rendered":"\u201cJudging a book by it\u2019s back cover\u201d &#8211; Ken Whyte (SHush)"},"content":{"rendered":"\n<p>\u201cThe fourth and most important reason blurb dependency is surprising is that the limited data available indicate they\u2019re ineffective. The audience-research firm Codex Group tested variations of book covers, some with blurbs, some without, in surveys of several thousand readers. A very small number of participants found blurbs meaningful, and only when the person doing the blurbing mattered to them, and the blurb itself contributed to their understanding of the book. When it came to purchasing decisions, 2.5 percent of participants admitted to discovering a book through the recommendation of a favourite author, and 1 percent bought the book as a result\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/shush.substack.com\/p\/judging-a-book-by-its-back-cover\">https:\/\/shush.substack.com\/p\/judging-a-book-by-its-back-cover<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe fourth and most important reason blurb dependency is surprising is that the limited data available indicate they\u2019re ineffective. The audience-research firm Codex Group tested variations of book covers, some with blurbs, some without, in surveys of several thousand readers. A very small number of participants found blurbs meaningful, and only when the person doing&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"webmentions_disabled":false,"footnotes":""},"categories":[15],"tags":[5,3,4,65],"class_list":["post-842","post","type-post","status-publish","format-standard","hentry","category-links_read","tag-extract","tag-linksread","tag-mastodon","tag-rss_source"],"_links":{"self":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/comments?post=842"}],"version-history":[{"count":1,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/842\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/posts\/842\/revisions\/843"}],"wp:attachment":[{"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/media?parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/categories?post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posse.keithlewiskeithlewis.com\/index.php\/wp-json\/wp\/v2\/tags?post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}