“This insistence on one’s own weakness a contemptible way to live in the world. But the style of the Soy Right is as important, and in some ways even more depressing, than its animating resentments. If the online right of the first Trump administration was an unstable blend of Facebook credulity and 4chan nihilism, the Soy Right is an unbearable mix of Reddit corniness and Twitter self-satisfaction. We can look at some examples. Renaming a government agency after a decade-old memecoin and making the website an A.I.-generated cartoon–that’s Soy Right”