“the early 2010s, big social platforms transformed the internet from a place of mostly text into a network of visual content. In 2011, Twitter launched the ability to embed images directly into tweets. And a year later, Instagram was purchased by Facebook and began its slow morph from hipster Polaroid app to Facebook 2.0 for millennials. After that, our social feeds became primarily visual. This was doubly true for brands. Every algorithm suddenly required some kind of image to break through. And after Instagram launched Reels in 2020 to compete with TikTok, you began needing video, as well.
Nowadays, user-generated content platforms are basically just widgets for JPGs. This is especially true for brands using these sites. Which is a problem because digital media is a game of scale and if you need a team of designers, if not an entire video production workflow, to catch the attention of an algorithm, it quickly stops being useful”
https://www.garbageday.email/p/the-digital-equivalent-of-wearing