“SmartNews also instituted an annual company road trip as part of this project. Employees, often accompanied by Suzuki himself, would drive through political swing states across the American Rust Belt and the South to interview SmartNews users, local voters, and politicians. The company’s most recent road trip in the fall of 2022 brought members of the marketing team to Atlanta, Georgia, ahead of the state’s midterm elections.
The trips often included visits to rallies for Donald Trump, multiple employees said. “Why would I want to give up one week of my life showing some guy from Tokyo around a Trump rally?” recalled one employee who declined an invitation to join the road trip in 2020. “The whole premise of the idea was very bizarre.”
https://restofworld.org/2023/smartnews-japan-unicorn-layoffs-media/