“It allows Uber to control drivers by forcing them to take lower-paying rides to hit ‘utilization’ metrics or face consequences. Like the advertising auctions we talk about around here sometimes, creating opaque markets where the company in charge sets prices on both the buy and sell side means Uber can pay itself more with no repercussions – riders may grumble about fare increases, but they’re unaware that money isn’t ending up in the driver’s pocket”
https://newsletter.scammerdarkly.com/archive/a-trilli-ai-green-energy-uber-and-reading/