“I was expecting to poke around the interface for a while, and maybe ask a friend to take screenshots from the other side. Instead, within seconds, I was sitting in front of dozens of complete strangers who were waiting for me to talk. I ended the stream, adjusted my webcam, and started again. Within two minutes, I had hundreds of viewers. I asked them how they ended up there but nobody answered. I put on a face filter. I played carnival music. I showed them my dog. One informed me that the same pencil was much cheaper at the Dollar Tree”
https://nymag.com/intelligencer/2024/01/what-i-learned-selling-a-used-pencil-on-tiktok-shop.html