“How Narendra Modi became India’s influencer-in-chief” – Barkha Dutt (restofworld)

“Till 2012, India accounted for only 2% of the world’s mobile data traffic. Then came the dramatic fall in prices, triggered by the launch of Mukesh Ambani’s Jio 4G mobile network. With a tantalizing offer of 4GB free data per day, along with cheap handsets, Ambani ensured that Indians were consuming 1 billion GB of data every month within six months of Jio’s launch, compared to 200 million GB earlier. Today, Indians use more data than the U.S. and China combined. And India accounts for more than 21% of the world’s mobile data traffic”

https://restofworld.org/2024/narendra-modi-youtube-influencer/