“Voice, taste, trust and scarcity” – Kyle Chayka (One Thing)

“In the social-media era, websites and article formats became more generic in order to fit in the templates of feeds and search results. I think in the near future we’ll see more differentiated websites and presentations, not in a scroll-y HTML5 way but the sense of new interactions and bespoke interfaces. My experience of the NYT should be very different than the Washington Post, and not just in the sense of two different iPhone apps. Scarcity is value that someone — consumers and / or advertisers — will pay for”

https://onethingnewsletter.substack.com/p/voice-taste-trust-scarcity